Leading future-focused UX research, design thinking, and strategic foresight engagements with the Government of Andorra to align national leadership around long-term economic resilience, public services, and quality of life in response to technological, environmental, and demographic shifts over the next 10 to 20 years.
Timeline: 2024 - Present.
Industry: Multiple branches of Government
Roles: Project Lead and Facilitator.
Team included 10 experts from transportation, economy, healthcare, and other branches of the Andorran government.
Funding Amount: NDA protected
Results & Impact
• Achieved cross-government stakeholder alignment around a shared, future-ready vision, strengthening decision making coherence across ministries and enabling clearer prioritization of long-term actions.
• Delivered foundational research and strategic foresight frameworks that now inform national roadmap planning, guiding discussions on economic diversification, public services, access, and quality of life under future technological, environmental, and demographic change.
• Established a repeatable, user-centered facilitation framework that directly informed the PITON project, an ongoing European Union funded initiative across Andorra, Spain, and France, including 10+ stakeholder workshops, interviews, AI assisted co-design, and cross-border sessions with additional engagements planned.
• Created a structured pathway for continued community and decision-maker engagement, translating long-term strategy into concrete, fundable initiatives under NDA.
• Focus: Guiding a country through a 10-year transformative vision to future-proof its economy, public services, and quality of life by adopting new business and governance models informed by emerging technological, environmental, and socio-demographic trends, using user-centered and design thinking approaches.
• Methods: Human-centered UX research and strategic foresight methods including future scenarios, Gen AI assisted exploration, STEEP analysis, stakeholder and user journey mapping, and facilitated cross-government co-design workshops to align leadership and translate long-term vision into actionable directions.
• Confidentiality: All insights, qualitative and quantitative data, and resulting strategic directions are NDA protected and are the property of the Government of Andorra. The underlying frameworks and methodologies are proprietary and can be discussed upon request.
Synopsis
• Engaged the Government of Andorra in strategic foresight and design thinking to support the country’s need to fundamentally reinvent itself over the next 10 years, as global warming, shifting demographics, and technological change place increasing pressure on its economic model and quality of life.
• As a land-locked country which is only accessible by road through Spain and France with no airports or rail connections, and relying heavily on winter tourism for GDP, and the growing impact of climate change shortening winter seasons, Andorra urgently needs to diversify, build resilience, and new national strategies.
Future Scenarios for Andorra Framework. Currently under NDA.
Stakeholder Workshops Framework
• Structured a 3-phase design thinking and strategic foresight framework, moving from understanding current challenges and opportunity areas to defining future scenarios and translating long-term vision into actionable next steps. UX frameworks were enhanced with Gen AI tools, to allow faster and more complete co-design with government stakeholders.
• Enabled cross-government alignment by linking lived realities, technological and policy variables, and implementation pathways including resources, partnerships, and timelines to support Andorra’s strategic transformation.
Leading government stakeholder workshop.
Proprietary Future Scenario Ideation Methods
Adapted foresight frameworks, including Deloitte’s Future States approach, into a country-specific methodology for Andorra. Using Generative AI and the Design Thinking framework, government stakeholders first defined a shared future vision using STEEP factors, which was then translated into 4 distinct future scenarios with clear strategic implications to guide ideation and decision making.
Ideation Framework
Participants generated and mapped key ideas through focused brainstorming and user journey exercises. These ideas were then evaluated using a proprietary future scenario framework that assessed strategic relevance, feasibility, and implementation effort across socio-economic, political, technological, and environmental factors. Follow-up workshops can focus on refining selected themes and translating them into clearer directions for action.
Gen AI Vision Ideation
Visual Generative AI tools were used selectively as discussion prompts to help participants quickly visualize ideas and future possibilities in real time. These visuals were not treated as final designs, but as facilitation aids to support conversation, alignment, and creative exploration during the sessions.
Samples of different GenAI assisted "Visions of Andorra"
Next Steps: Project PITON
•Cross-Border Mountain Transition Initiative
•European POCTEFA-funded project addressing climate, economic, and social vulnerabilities in Pyrenean mountain territories linked to ski stations.
•Conducting 5+ multi-stakeholder workshops across Andorra, Spain, and France, engaging community residents, local authorities, tourism operators, planners, and regional partners to co-define transition pathways.
•Combining social innovation (broad territorial engagement beyond ski operators) with technological innovation (digital data collection, new socio-economic and environmental indicators).
•Piloting transition models in diverse mountain contexts, including a case study in Canillo, coordinated with Andorra Research + Innovation.
•Delivering scalable frameworks and tools to support long-term territorial resilience, sustainable tourism, and cross-border integration across the Pyrenees.
Stakeholder Workshops Framework
• Supporting framework creation for facilitating 10+ cross-border workshops and stakeholder sessions across Andorra, Spain, and France, engaging 50+ community members, planners, policymakers, and regional experts.
• Applying systemic foresight and design fiction methods to identify key territorial trends, tipping points, and 20+ emerging initiatives across short-, mid-, and long-term horizons.
• Generating a shared holistic territorial map and structured dataset of qualitative insights, forming the foundation of the EU-funded PITON transition framework.
• Establishing a repeatable participatory workshop model now being used to guide ongoing and future EU-backed territorial adaptation efforts.
PITON Project Framework for workshops, focus groups, and stakeholder interviews. Currently under NDA.
Stakeholders or "Actors" Map
• Identifying all relevant actors across government entities, community organizations, industries, and academic institutions which can participate in the multiple workshops, focus groups, and interviews.
• Themes were color coded and separated according to topics such as Mobility, Hospitality, Tourism, Energy Sector, Biodiversity, Employment, and Cultural Heritage.
• This framework is being used across Andorra, Spain and France in the stakeholder data collection and facilitation sessions.
PITON Project Holistic Stakeholders or "Actors" Framework. Currently under NDA.
Outcomes
•Established a shared, future-ready strategic foundation across Andorran government leadership, aligning decision makers around national reinvention, long-term action, and systemic territorial adaptation.
•Designed and validated a framework which has been used in 10+ cross-border workshops and focus groups with community members, planners, policymakers, and experts across Andorra, Spain, and France, generating a structured dataset of territorial insights, tipping points, and emerging initiatives. Visuals created using Generative AI methods have been refined and enhanced for validating with local residents in further workshops.
•Generated foundational research and facilitation frameworks that directly informed the launch and development of the EU-funded PITÓN project, focused on improving access, connectivity, and sustainable transition in mountain territories.
•Translated long-term vision into concrete implementation pathways, supporting actionable initiatives, policy direction, and future participatory planning processes.
•Formalized the collaboration through a Memorandum of Understanding and NDA with the Government of Andorra, enabling continued pilot projects, Digital Twin–enabled stakeholder workshops, and future national and cross-border initiatives.